Katari Mangan / Four Letter / Copywriter + Brand Conceptor
Email, web, campaigns, and communications built around the person on the other side of the conversion.
Selected work / 2026
Each project shows the human insight, the strategic choice, and the words that made it real.
A sharper welcome and review-led follow-up for Black Tie's cultivation-first, THCA-forward catalog.
Does your stash pass the dress code?
I moved the voice from broad quality claims to a discerning, sensory, cannabis-literate territory: premium standards, loose behavior.
Read the full case study Spec work. Not commissioned by or affiliated with Black Tie.
Welcome email / execution A cross-channel launch for Virgin Atlantic's direct London Heathrow to Phuket service.
Biscuits to pad Thai.
Earl Grey to Singha.
The headline makes the route memorable. The supporting copy sells the real benefit: no delayed first leg, terminal sprint, or wondering whether the bag made it.
See all three executions Spec work. Not commissioned by or affiliated with Virgin Atlantic.
One idea / three channels Employee communications and leader training for 400 to 500 frontline employees and 40 to 50 managers at Amazon Logistics.
I turned policy, performance, feedback, and engagement strategy into plain-language signs, campaigns, briefs, training, and next steps people could use mid-shift.
Real work / verified outcomes The Botanical Flight
A guest-built ritual for cannabis consumption lounges. Part service concept, part sensory experience, and fully grounded in operational reality.
Open the concept teaser01 hosted evening
03 sensory profiles
40 to 60 guests
About / The useful version
Before I wrote brand campaigns, I wrote for people who were busy, skeptical, and usually mid-shift. At Amazon Logistics, I madecomplex policy, training, and feedback useful to hundreds of employees and leaders inside a fast-moving operation.
That work taught me to respect attention. My psychology background helps me find the human truth; my operations background keeps the idea practical; and my cannabis and aviation fluency gives me more than surface-level references to work with.
Start with the person. Find the pressure point. Make every word earn its seat.
Have a message that needs to land?